From a young age, I was captivated by the power of storytelling and the visual elements that make stories compelling. This passion naturally led me to pursue a career in marketing and branding, where I could combine my love for graphic design, strategic thinking, and market analysis to help businesses achieve their goals.

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Branding and Graphic Design

My journey began at the University of Maryland's Robert H. Smith School of Business, where I honed my skills in marketing and supply chain management. As a Digital Marketing Coordinator, I spearheaded the development of comprehensive marketing strategies for post-graduate programs. This experience taught me the importance of cohesive branding and the impact of visual elements on audience engagement. I created promotional videos, brochures, and informational graphics that reached over 60,000 followers, resulting in a 20% increase in program enrollment and a 70% growth in educational content.

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At RedBlack Consulting, I led a five-member team in executing a comprehensive rebranding project. Through innovative marketing strategies and consumer insights, we achieved a 200% increase in product sales and a 300% boost in brand visibility. This project underscored the significance of consistent brand messaging and the role of design in enhancing brand perception.

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Consulting Services

My role as Vice President of Marketing Consulting for the American Marketing Association allowed me to merge my expertise in branding with my passion for consulting. I operated and directed RedBlack Consulting, assembling high-performing teams to deliver actionable marketing strategies and solutions. Our efforts resulted in a 95% client retention rate, demonstrating our ability to drive meaningful business outcomes.

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In my current position as a Market Intelligence Specialist at W.R. Grace, I maintain comprehensive competitive intelligence databases and analyze market data to provide actionable insights. My work has increased the accuracy of competitor analysis reports by 25% and improved strategic decision-making speed by 15%. I regularly present findings to senior executives using data visualization tools like Tableau, identifying major market opportunities and potential threats that drive strategic adjustments and increase market share by 10%.

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Looking Forward

With a foundation in both graphic design and strategic consulting, I am uniquely positioned to help businesses craft compelling brand stories and achieve their marketing goals. Whether through creating visually stunning marketing collateral or developing data-driven branding strategies, my mission is to elevate brands and drive success through creativity and insight.

 

Let's bring your ideas to life!